Soft drinks giant PepsiCo said it is
cutting ties with Lil Wayne after the rapper made a crude reference to civil
rights martyr Emmett Till in a song.
Lil Wayne, one of the
biggest stars in pop music, had a deal to promote the company's Mountain Dew
soda.
The controversy erupted after Wayne referred
to beating someone during a sexual act and said he wants to do as much damage
as was done to Till in the song, Karate Chop.
Black teenager Emmett Till was visiting
family in Mississippi in 1955 when he was killed, allegedly for whistling at a
white woman.
PepsiCo said in a statement on Friday that
Wayne's "offensive reference to a revered civil rights icon does not
reflect the values of our brand".
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