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Omawumi

With her funky retro sense of style and her edgy attitude resonating through her fashion, it is no wonder Legit Clothing stores chose to carry a line inspired by South African singer Toya DeLazy.

But it come as a big surprise for Namibian Legit shoppers that the line was officially launched in Windhoek. The singer was in the country to officially launch her Toya DeLazy line at the Town Square Legit store on Saturday. Toya DeLazy who has a unique and individualistic style says that fashion is an important aspect of being a music artist.

“Fashion expresses your personality through your clothes. Artists also use their clothes to make a statement and set trends,” said the singer.

With a diverse sense of style comprising of leather, studs, platform sneakers and Lennon glasses it is not surprising considering Toya admits to having many style influences. “I get inspiration from many things and people, but one that stands out is Punk and Ivy, a Johannesburg based menswear clothing brand which specialises in urban ready to wear and bespoke garments.

As someone who was laughed at and teased when she was younger because of her outrageous style, Toya was ultra pleased to be selected as the face of the range. “I was honoured that it was my style they wanted.”

Head fashion buyer at Legit Hazel Pillay, says the reason they chose to go with a Toya DeLazy line is because she is fashion forward and says that is what the Legit customer wants. “For us it is important to listen to our customers, as to what is relevant and Toya DeLazy is extremely relevant at the moment. She is the hottest South African artist right now,” said Pillay.

She highlighted that the reason Legit chose to launch the line in Windhoek was because the Town Square chain had the highest sales of all the Legit stores. “Namibians seem to love Legit, they love our clothes and so we thought this was a way of giving back, we don't always have a chance to do that out here, so we wanted to bring something big.”

The launch was marked with a fashion show at the Legit Town Square store.